This and That

So we’ve had our hands full lately, which is why we haven’t been posting often here. Where to begin?

Last four weeks or so, we’ve gotten our firm together. There was some delay in getting our DBA paperwork straight, but once we had that done everything else was the steady (and rather pedantic) march of dotted lines and local regulatory compliances. But by the end of January, we had a new bank account and a business license and all that other good stuff: we officially made the leap from freelancer-and-wife to a young but functioning marketing firm.

Our name is Load Bearing Creative. We do web design, print collateral (brochures and other printed marketing items), identity (logos, stationary, etc.), etc. We’re also equipped to handle smartphone-friendly website development, email newsletter creation, general marketing copywriting and lots of other interesting things. The three of us – I, Kristi and Jen Duarte (our art director) have been steadily organizing in recent weeks to get this new operation rolling as quickly as possible.

Wanna see our new logo (designed by Jen Duarte)? Check this out:

This industry – web design, interactive marketing, whatever you want to call it – is full of people long on promises and short on delivery. Sad but true. We plan to be different, doing more than just paying lip service to relationships and being an advocate for the client. Hence the business name: we intentionally wanted to set an identity based on being the reliable underpinning, the cornerstone you don’t have to worry about. We bear the load of your business marketing. And we’re good at it.

And we’ve had our desks pretty full lately. I’ve been busy with our regular client roster, juggling projects ranging from website copy buildouts to newsletters to even a direct mail campaign or two. And together, Kristi and I have been steady progress with another big job: the Salvation Army.

This began late last year when we were recruited to tackle a major website job for the local citadel of the Salvation Army. Since then we’ve been running around, doing photo shoots (courtesy of our good friend and exceptional photographer Aaron Draper) and interviewing people and organizing information and just managing the overall process of building a quality organizational website. We’re now a few days away from launching the main website.

Good things are happening and we’re staying busy. Our new business cards are on their way, and we’re working to finish an interim Load Bearing Creative website. Exciting days. Life is good.