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Justice

Mar22
2010
Rob Written by Rob

“It is not the critic who counts: not the man who points out how the strong man stumbles or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly, who errs and comes up short again and again, because there is no effort without error or shortcoming, but who knows the great enthusiasms, the great devotions, who spends himself for a worthy cause; who, at the best, knows, in the end, the triumph of high achievement, and who, at the worst, if he fails, at least he fails while daring greatly, so that his place shall never be with those cold and timid souls who knew neither victory nor defeat.”

President Theodore Roosevelt,
“Citizenship in a Republic,”
Speech at the Sorbonne, Paris, April 23, 1910

“Where justice is denied, where poverty is enforced, where ignorance prevails, and where any one class is made to feel that society is an organized conspiracy to oppress, rob and degrade them, neither persons nor property will be safe.”

Frederick Douglass

Posted in Current Events

Rereading: Fight Club, by Chuck Palahniuk

Mar20
2010
Rob Written by Rob

So for some reason this week I’ve been in the mood to reread the novel Fight Club, by Chuck Palahniuk. You might have seen the film starring Brad Pitt and Ed Norton a few years ago. It wasn’t a bad adaptation, but the book was better (and when isn’t it?); I remember reading it last about ten years ago, kind of getting it on a weird-edgy level, and putting it up on my bookshelf to collect dust for a decade.

My rereading interest bubbled up this week, only to be met by a disturbing realization: I apparently left my copy in Florida. I couldn’t believe it. Let me get this straight.. I packed Taking Lives and I left FIGHT CLUB? That hardly makes sense. But so it was. So we did an overdue trip to our local Barnes and Noble and picked up, among other things, a new copy.

It’s funny how I never fully appreciated this book for what it was until I got to almost forty. Maybe a few of you have read it. I’m guessing more have seen the film from a few years ago, with Brad Pitt and Ed Norton; the film was good, the book much better.

Fight Club tells the story of an unnamed protagonist with chronic insomnia. Months have passed and he’s hardly slept. It’s the mid-nineties, he’s in his mid-twenties, working for a big company in his shirt and tie and busily stocking his yuppie condo with all the socially acceptable accessories and he’s thoroughly unable to sleep. One night he decides to go crash a cancer support group, pretending that he’s dying, and so discovers why he can’t sleep: he feels no emotional connection to his life. No real relationships, nothing he can really trust or take comfort in. So every night he makes up a new name, picks a new disease, and finds a new reason to cry on the shoulder of the dying. He cries, and then he sleeps.

Along the way he meets a girl named Marla Singer who is doing the same thing, for much the same reasons. Then he meets Tyler Durden, a night shift movie projectionist who leads them down an anarchistic road of intentional self-destruction – or towards freedom, depending on your point of view – through the creation of an underground boxing club (the “Fight Club” of the title). The ambiguous distinction between existential freedom and the immolation of self is an important theme of the story; depending on your perspective, the story is (as an old friend of mine once said) either a tragedy or a fairy tale.

When I first read Fight Club, I appreciated it only as a well-written and very dark, edgy story about existential urban angst and anticommercialism. Now, ten years and a lot of recent conversations later, I’m seeing it as a satirical generational novel. From the perspective of a married man now approaching forty – the age and time portrayed in the novel now living mainly in memory – I appreciate that satire more. And I find myself thinking that this is a novel that more people should read.

Us Gen-X’ers are a strange, cynical bunch. Our parents watched a man walk on the moon; we watched a space shuttle explode on live TV, in our classrooms, with a teacher on board. Our parents once knew an honest government; we were born in Watergate and raised on a steady diet of Iran-Contra and Monica Lewinsky. Our parents had the local community church; we had the abuses of megachurches and televangelist assholes like Benny Hinn and Jimmy Swaggart. We were the first real generation of latchkey kids and divorce. Fiercely independent, untrusting, repeatedly burned, we’re now a bunch of adults trying to find our way as spouses and parents.

We’re not slackers anymore. Now we’re a target market, and a key economic demographic.. the very fate that history and generational dynamics have created us to resent most. The bitterness and anger have faded and dulled, replaced with a pragmatic “believe it when we see it” approach to life. We’re getting older, but we are still slaves to our nature. And for many of us, we’re still searching for what we sought fifteen years ago: an authentic, genuine emotional connection to life that isn’t intended to be conveniently abandoned, carelessly exploited, or cynically repackaged and sold as a well-marketed consumer product. We don’t expect to find it, and when we do, we don’t spend much time trusting it. That’s simply who many of us are, and Palahniuk captured it so well in his novel (particularly with subtly jabbing moments like the narrator’s early lament that he had a house full of condiments but no food).

I’m also reading Palahniuk’s 2004 collection of essays, Stranger Than Fiction. In one essay he writes about making this same discovery himself, that he had unintentionally written a generational novel; at the time, he thought he was just writing a book about him and his friends and things that they did in the mid-nineties. I’m enjoying reading these two books side by side, finding myself relating to the contrasting perspective differences.

Also been working my way through Hemingway’s “A Moveable Feast”, his memoir of living in Paris in the 1920’s as part of the cynical and distant “lost generation” that fought in the First World War. Another book more people should read. There are a lot of similarities between these two generations.

I wonder how things will unfold as our age group continues to walk the path from young upstarts to target markets, to the financial and political bases that organizations depend on, and finally to guiding elders. How a generation trained to not expect a future deals with the future. I’m sure that it will be an interesting trip.

Posted in Diversions

Burnout

Mar03
2010
Rob Written by Rob

Hey there. I know we haven’t been posting here much lately; some of it has just been being really busy, some of it has been being sick (I’m still recovering, Kristi’s down hard with it now), and a lot of it has been dealing with an out-of-control client drama that took a turn for the absurd.

I wrote about the latter briefly a few posts back, about the long time client who has a bad habit of going off the reservation: he suddenly gets the urge to do something really stupid, and then gets pissed off when we tell him (nicely, tactfully) that it’s not a good idea. In the past, he’s eventually figured out that we were right and then come back to his senses.

About four weeks ago he subscribed to an online service that promised to automate his marketing, make him tons of money in a short time with very little work, and let him spend all his time on the golf course while his business built itself. This service is also deeply in bed with a particular online marketing guru guy who runs a media empire that’s essentially an MLM sales cult. I’d run across this particular con artist and his ilk before – he’s the last refuge of the dying small business, the final desperate move small businessmen make before shutting their doors for good. The advice he gives is nonsense, at best only relevant to a particular type of business (which our clients’ isn’t), and everything he pushes is saturated in hyperbole and logical fallacy. His schtick is selling newsletters, information products, seminars and affiliate programs: he’s basically an online Amway.

This client of ours – despite a productive yearlong relationship, successful projects and real, tangible returns – got sucked in by these guys in early February and in very short order went insane, talking in buzzwords and language that don’t really mean anything outside of this guru’s system. Getting more combative, hostile and insulting at every turn. Confounding us completely, pitching sales ideas that made absolutely no sense and that would clearly damage his business more than help it. Finally earlier this week he canceled our remaining projects and informed us that he planned to turn over the marketing of his business to The Guru’s Awesomely Great System.

Last night we finally learned what the issue really was, after some Googling of a few of these stupid buzzword terms he was throwing around. We found some of the guru’s “teachings” using these buzzwords, and discovered that in his great and holy theology, the guru brands people like us – marketing folks who aren’t on board with the Guru’s Awesomely Great System – as the Great Satan, intent on corrupting honest businessmen and stealing their money. And our client is just soaking it all in.

We’re pretty much at the end of the road now with him. I’m burnt out and tired and just don’t want to work with the guy anymore. It’s one thing to have not produced any results, but we produced really good results for him: as a result of the work we did, he was presented with a major deal with one of the nation’s largest mortgage bankers. He screwed it up by not following up, instead letting it die on the vine while he was out on the golf course.. but of course, that’s not his fault. It’s ours for not producing results, right?

The sad part is that this really will damage, if not destroy, what remains of his business. We know the kind of stuff he wants to do. We know the stuff the Great Guru pushes. We also know our client’s market, at this point probably better than he himself does. These guru guys will bleed him dry while encouraging him to thoroughly ruin himself. I suppose the upside is that he’ll end up having to do less work after all, while freeing up his time to go play golf more often; that seems to be really what he wants, anyway. That’s pretty easy to achieve when you don’t have customers.

I’m trying to wrap up late deliveries for our energy company client and a New York ad agency today. Tomorrow Kristi has a photo shoot at the Salvation Army Red Shield community center and I have a launch call for a website job with an old telecom client. Then we plan to be off to Half Moon Bay for an afternoon and sunset at the beach. We both need some salt air, a nice dinner and some restful space.

Posted in Work

Sick

Mar01
2010
Kristi Written by Kristi

Rob came down with it last week.  The cough was chest rattling and he felt terrible.  Now it’s my turn.  The congestion. Ugh.  I had something a few weeks ago but this is now something different.  Sucks! We are not fun to be around today.

Posted in Everyday Life
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